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INDUSTRY WATCH
Next-generation
traffic software
launched by Genetic
Traffic Sense delivers a consolidated, unified
view of real-time conditions and vehicle flow
to traffic operation centres, border crossing
agencies and transportation departments so
they can monitor traffic conditions in real-
time and with more detail.
From real-time notification of road incidents,
to presenting all relevant information in
a single interface and guiding responses
through automated workflows, Traffic Sense
empowers traffic operations staff to get
roads quickly back to normal.
By tapping into a variety of data sources,
from roadside sensors to third-party probe
data for travel-time analytics, Traffic Sense
automatically identifies congestion as it
builds up.
It correlates traffic data with associated video
feeds, all displayed within dynamic maps
of roadways, giving operators instant and
complete awareness of what is happening.
Armed with this information, operators can
take action through Traffic Sense to bring
things back to normal.
They are guided in their response through
dynamic standard operating procedures and
can update signs along affected roadways
right from Traffic Sense, ensuring drivers are
well informed at all times.
“The road transportation industry in the
Middle East is experiencing a period of rapid
transformation,” said Firas Jadalla, Regional
Director of Sales for Middle East, Turkey and
www.intelligentcio.com
Africa at Genetic, which is a leading provider
of unified security, public safety, operations,
and business intelligence solutions.
“New and emerging technologies are
needed to help traffic operation centres
understand and deal with the increased
complexity of our roads and always-
changing traffic conditions.
“With Traffic Sense, we offer cities and
countries the ability to better understand
and visualise what is happening on their
roads and equip them with the control they
need to resolve incidents in the moment.”
Traffic Sense also allows organisations
to define the resolution procedures that
guide their teams in responding to a road
situation. Administrators create automated
workflows that are triggered based on a
situation in progress, which in turn present the
appropriate response procedure to operators.
They therefore no longer have to guess
and have everything they need right in
front of them, ensuring operators respond
consistently and with less stress.
Integration with Google Maps
and Axis Citilog
Designed to be connected to a number
of third-party traffic applications, Traffic
Sense is a traffic operations software
that integrates data directly from Google
Maps. Traffic Sense is able to use Google
Maps data, alongside data from Bluetooth
sensors and Automated License Plate
Recognition systems (ALPR), to calculate
absolute and relative travel times. Traffic
Sense can then trigger actions and
automate tasks, such as alerting operators
to unusual congestion and displaying
slowdown warnings on digital message
signs to redirect drivers.
The new software also integrates with the
automatic incident detection system from
Citilog, an Axis Communications company.
This system identifies incidents and accidents
within seconds on streets, highways, bridges
and tunnels. When a new incident occurs,
such as a car on fire or illegally parked
vehicle, Citilog will automatically trigger
an alarm within Traffic Sense, bring up
nearby relevant video feeds and prompt the
operator to call the emergency services and
bring up relevant information to be relayed,
such as GPS coordinates.
“Traffic Sense delivers a unified view of real-
time conditions and vehicle flow to traffic
operation centres, border crossing agencies
and transportation departments, which helps
them monitor traffic conditions in real-time
and with more detail,” added Jadella.
“Such new technologies are necessary to
help authorities deal with the increasing
complexity of roads and changing traffic
conditions in the GCC.
“We are confident that Traffic Sense will
better equip traffic operations staff with
insights and more control over traffic
incidents for our customers in the Middle
East, Turkey and Africa.” n
INTELLIGENTCIO
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