Intelligent CIO Africa Issue 13 | Page 80

INDUSTRY WATCH Egyptian broadcaster utilises Azure to join digital world When one of the oldest broadcasters in Egypt feared it was being left behind because of the change in viewing habits caused by the rise of mobile devices, its management sought to find a way to get up to speed with the digital revolution. The Egyptian Radio and Television Union was determined to use the Internet to reach all sections of society and set about selecting a dynamic infrastructure and a robust platform. 80 INTELLIGENTCIO www.intelligentcio.com