INTELLIGENT BRANDS // Mobile Technology
is in operation to make a profit, this will
positively impact their profits.“
With value-added services such as push
notifications and adding of channels and
tags, the service is cost-effective. The app
goes in tandem with the increased use of
smartphones in South Africa. According to
StatsSA, in 2017 the number of smartphone
users is expected to increase to 18.48
million. This makes Seee In a targeted and
interactive platform that has a larger reach
than traditional marketing and advertising.
WE HAVE
ESTABLISHED A
PLATFORM FOR
BUSINESSES TO
HAVE ACCESS TO
THEIR CUSTOMERS
IN AN INSTANT. Seee In users will be able to follow their
preferred brands and stay up-to-date with
not only new and improved products but also
current products that have been discounted.
With the widening drift from traditional
loyalty points schemes such as cards and
stamps, Seee In gives customers an instant
update on their loyalty point information.
“Consumers in this age are pressed for time
and prefer to have access to a wide variety
of options while they are on the move. They
require convenience, a luxury of our time.
That is the problem the Seee In app solves
for the consumer.” claim its online market share. The Seee In
app is a platform that will enable businesses
(big or small) to understand the online
marketplace by getting marketing data in
real-time from the app, arming them with
agility and actionable insights. n
Digital marketing is the future and
mobile is the platform
Customer demand for online services is
growing and any business should be able to
THE APP GOES IN
TANDEM WITH THE
INCREASED USE OF
SMARTPHONES IN
SOUTH AFRICA.
For the customer
The e-commerce golden rush has seen the
market being replete with multitudes of
apps. Seee In is not an app riding on the tide
because it is customer experience oriented.
Jeff Bezos, the founder of Amazon, said the
key to making any business a success is in
improving the customer experience. With the
Seee In app, users will instantly be notified
of specials and new promotions or deals and
services. The app is customised so that the
customer can see their preferred products.
This content filtering feature enhances
customer experience, as all notifications are
sent based on user preference. The ability
to see and share content with family and
friends also allows customers to be turned
to leads.
“The app also provides the customer
with more information about a particular
product. From the price, specials, deals,
availability and location, the data is readily
available. The time that would have been
spent browsing through websites and
catalogues trying to find what you are
looking for can be used for other significant
endeavours,”said Magwaza.
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