Intelligent CIO Africa Issue 13 | Page 75

INTELLIGENT BRANDS // Mobile Technology Pioneering app will provide location based shopping services in Africa ///////////////////////////// With the massive increase in mobile phone use in Africa continuing, a new app created by Seee In Communications is being launched. This will provide a multifunctional global mobile virtual store that offers location-based digital shopping. The Seee In App allows real- time buying decisions on sales, deals, specials and promotions available from various amenities within a 50 kilometre radius. T he use of digital platforms to conduct business might be a symptom of the times, but it has become a success differentiator. Seee In is a soon-to-released app that aims to change the game with dual benefits that cater to both consumers and businesses. It will provide businesses with a unique digital marketing and advertising solution, and consumers with the geo- location of surrounding amenities. Garnering international interest, Seee In is a multifunctional global mobile virtual services platform that offers location-based digital shopping, access to information on surrounding amenities, marketing and advertising services and business intelligence. www.intelligentcio.com Richard Magwaza, CEO at Seee In Communications For the business Seee In will allow businesses to maximise their footprint and afford customers the convenience of virtual stores within a radius of 50 kilometres, as one of its offerings. Seee In app is created to distribute valuable content such as hot deals, specials and promotions to its users based on their geo- location. By businesses making use of the Seee In mobile app, they can be found by consumers interested in their products. Richard Magwaza, CEO at Seee In Communications, said: “We have established a platform for various businesses to have access to their potential and current customers in an instant and within close proximity. Information that is relevant and caters for those particular consumers’ needs is communicated using the geo-location feature. “Businesses that register with Seee In can maximise their advertising and marketing offering as they can adjust and diversify their tactics. The results of their marketing inbound strategies can be measured immediately because the app has an embedded analytics tool. These analytics enable a business to identify areas that need improvement, as well as highlight products and services that consumers like. Bearing in mind that every business INTELLIGENTCIO 75