Insurance Market Trend & Forecast Report in Sales Force Enablement Insurance Market Trend & Forecast Report

Insurance Market Trend & Forecast Report in Sales Force
Enablement at Radiant Insights, Inc
Summary
Marketing and sales activities drive business growth. However, the explosion of the digital marketing
landscape and massive amounts of available content is further complicating sales processes, thereby
making them more disjointed and inconsistent. Sales enablement aims to de-silo sales and marketing
functions and aligns business goals to empower sales representatives in providing the right messaging and
the right asset to the right customer, at the right time and place.
Organizations carry out sales force enablement in various phases such as recruitment and hiring, training,
equipping, and assessment. The insurance industry is looking at increasing its competitiveness by
equipping its sales force with the latest technology and communication tools. Sales force enablement is
also expected to drive CRM investments in 2016. An up-to-date CRM solution ensures that information is
available not only to the corporate office but also to the sales force. Consequently, mobile CRM solutions
are being aggressively deployed to increase the effectiveness of sales pitches.
Read Complete Report with TOC @ http://www.radiantinsights.com/research/insurance-trends-insales-force-enablement-vertical-and-technology-trends
Synopsis
Current Analysis' Vertical Focus Report - Insurance: Trends in sales force enablement depicts the
business challenges faced by the insurance sector in the sales force enablement domain along with the
recent demand side and supply side trends in this functional area.
The report outlines the evolution of the sales force enablement domain and identifies the key opportunity
areas for the ICT vendors. This report also presents Current Analysis' view of the revenue opportunities in
the sales force enablement domain through to 2019, highlighting the market size and growth by
geography.

In particular, it provides an in-depth analysis of the following:
- The latest trends impacting the insurance sector's sales force enablement market.
- The market trends (both supply-side and demand-side) that will facilitate the growth of insurance
sector's sales force enablement market.
- The technology evolution of the market and vendor opportunities
- The market inhibitors that may hinder the pervasive adoption of sales force enablement among insurers.