Where Is the Engagement ?
Part of the shift has to do with the younger consumers ’ desire to be onto the next trend pretty quickly . We ’ re starting to see new social networks pop up a lot quicker these days and the shiny object syndrome is just too tempting . It might not be so much of a case of people being tired of Facebook as it is they just want to use the newer apps available .
Let ’ s not discount the older generation though . An advantage of being a popular social network for older consumers is that the users have higher incomes . Depending on what products or services your company offers , this could be extremely advantageous . For instance , an investment firm might have much more success on Facebook than they would on Instagram .
Where Is the Engagement ?
The top advantage that Instagram has over not only Facebook , but every other social media channel , is engagement . looked at over three million user interactions with over 2,500 brands on seven social networking sites . Six out of the seven social media sites including Facebook and Twitter had less than a 0.1 % engagement rate . The seventh social network was Instagram , which had an astounding 4.21 % engagement rate . That ’ s 58 times the engagement rate of Facebook .
Let ’ s look at a real life example of the engagement on Facebook vs . Instagram . Here ’ s a post from Quest Nutrition that was put on both its Facebook Page and Instagram account . Keep in mind that Quest has 1.1 million Facebook Likes and 491,000 Instagram followers .
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