BUSINESS
Disrupt
Yourself
By Jessie Guilford
I
f you were to really stretch yourself, what is it you
would really want? What would you want to be
doing? What would you want to have? Who would
you want to be? Who do you need to be, and what
do you need to do to get there?
I know you’ve been hiding behind your computer with
a million thoughts and ideas rolling around in your
head, and you’re overwhelmed. “Why me? Why should
I do this? Can I do it? Am I good enough? There’s already something similar out there. Confidence has gone
out the window. Personal branding? What is that? Oh
look at how successful she is. I want that success!” Trust
me, I’ve been there. Well, NEWS FLASH. Creeping
through others’ success on Facebook does NOT count
as a money-making activity. (I know. I was disappointed when I realized that, too).
The difference between that person’s Instagram and
website you’ve been perusing all day and you is that they
started. They worked at it. They dug deep and saw their
success. Success starts with you. Do what you say you
will, and you will be great. No one can do it the way
that you can. You are 110% capable of creating the life,
the business, and the impact that you want to create in
the world. Write down your WHY. The purpose or belief that inspires you to do what you do. This has to be
stronger than anything else, and when it is, everything
else will fall into place.
Are you ready to take action?! Start with these three
things: Your Big Idea, Your Brand, & Your Marketing.
Your Big Idea: You know what it is. Now get it down
on paper! If you don’t know, write down five things you
absolutely love doing. What lights you up? Find that
sweet spot, and get super specific with your target market. If you try to talk to everyone, you will get nowhere,
so don’t make it super broad. Get to know your ideal
client really well. What is missing from their life or
business that will have them kicking down your door?
Your Brand: Make it stellar! Write down your brand
mission and vision, and get a consistent look (hire a
designer to make you a logo and brand board to follow).
Create a website and content that you and your clients
love…and that keeps them coming back!
Your Marketing: Get social! Social media has overtaken our world, and it is time to take advantage of it!
Do your research so you know where your ideal client
is hanging out. This could be anything from Facebook,
Instagram, Twitter, Pinterest, or LinkedIn. Collaborate
with others that complement your business or industry
to help you get your name out there plus make a great
connection! Start building your email list and connecting with them. It is a great way to get in front of your
audience multiple times.
It is so exciting to take a stand for yourself and your
business! Constantly build yourself up and don’t let
others get in the way of the success you know you are
meant for. Overcoming your mindset is probably 98% of
the battle. If you want to be phenomenal, build a mindset for success. Does it take time? Absolutely. Is it worth
it? You tell me. Work on your dream. Don’t let fear get
in your way. Don’t get comfortable. Don’t let yourself
feel unworthy. DISRUPT YOURSELF.
Jessie Guilford is an online business+lifestyle success coach with her bachelor of
business degree and expertise in the areas of research, sales and marketing.
40
INSPIRING LIVES
SUMMER 2016