BUSINESS
numbers of posts and searches. Instagram will show
you how many posts there are per hashtag. Additionally
there are many analytic tools available that will show
you which tags have the most engagement. Ensure you
are using frequently searched and posted tags, not obscure ones, so that new users are exposed to your brand.
Philanthropy
A recent Forbes survey on the shopping habits of
Millennials found that 75% of respondents believed
that it was either fairly or very important that a brand
give back to society. Millennials are more likely to buy
from a brand that is socially conscious than a competitor. Find a unique way for your company to give back
to the community. Partner with a charity and be sure
to let social media followers in on what you’re doing, or
better yet, give them a way to contribute too. This partnership will help your community and lead to a positive
image for your company.
Samantha Lynn Barna is the social media coordinator for Inspiring Lives International
and the Global Sisterhood, an IUP fashion/history student, and a lover of vintage
clothing, writing, and the past.