Left to right : globalsisterhoodonline . org , healingandgrowthfengshui . com , thepatronsaintofarchitecture . com , and mywhcc . org
Once you get your customers ’ attention , how do you convince them that
WOO the products you are offering will be of lasting benefit to them ? Just listing them on your site isn ’ t enough . You must demonstrate the benefits they ’ ll receive from your products and services . Do this by implementing well-crafted content that helps familiarize them with the core values and personality of your business . Blog posts , customer testimonials , case studies , free webinars , free gifts for subscribing , whitepapers , and special promotions are all tools you can use to deepen their interest . They ’ ll make return visits , and over time you ’ ll convince them of your worth . This is also where your social media accounts come into play . Social media is well-suited to keep customer engagement high , but in order for it to be of real value , it must generate leads . Platforms like Facebook , Twitter , and Pinterest act as regional sales managers for your business . Each manager is responsible for relaying information , keeping customers and potential customers engaged , but they must create leads and funnel them back to headquarters , because that is where the final deals are made .
WORK
After you ’ ve got potential clients seriously interested , is your website ready to work with you to close the sale ? Do you have sales funnels in place on your home page ? Clear calls to action ? Thorough search engine optimization ? Adequate contact information ? Newsletter opt-in forms ? Additional incentives to get visitors to buy ? Converting is always the hardest step in the process ; be sure you ’ re ready to make it as easy for your potential clients as possible . Set your website to be your administrative assistant . Let it gather all the information you need to be in the best possible position to win over new clients . People buy with their hearts , not their minds . More often than not , customers make their final decisions because something just “ feels right .” By implementing the above strategy , you will attract people to your site who resonate with your brand ’ s core values and personality . They will feel comfortable , and as a result , will be willing to invest their hard-earned money towards your success .
Christine Scott is a brand consultant , graphic designer , and website developer , and has over 20 years ’ experience assisting business of all sizes grow and thrive by providing compelling and well-strategized marketing platforms and collaterals to her clients . She is also the co-publisher and creative director of Nosetouch Press ( nosetouchpress . com ), a visual artist ( iamvrana . com ) and an art-jewelry designer ( vranabijouxboheme . com ).
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