Marketability is the most critical factor on stage and it is the hardest thing to coach. As a coach, how do you teach marketability? What is marketability? What qualities do you need to capture the entire audience and judging panel’s attention?
The way I explain marketability to my athletes is quite simple. Do you look like you belong on the front of a magazine cover? What qualities would you expect a cover model to have? This is marketability, its being confident, owning who you are, owning the stage with a level of grace and swagger that makes everyone believe that the stage was made for you.
It’s grace, swag, elegance, with a very slight touch of cockiness. It’s the smile to the guy/girl in the crowd, the cheeky wink to the judges, the look in your eyes that shows you were made for this moment in the spot light! It’s being the athlete on stage that no one can take their eyes off.
How do we create this elegant, graceful, confident athlete that radiates everything you would expect from the cover model? It’s not something you can just put on when you hit the stage. You must become this person in life. Check out all of the Australian Pro’s, they all just have a certain presence about them. They walk into a room and people notice.
This is what you must become. We are all going to find our own unique way of doing this but start by being the perfect representation of a WBFF athlete off the stage, and you will surely be a far better athlete on stage.
Keegan Thornhill
WBFF Pro Muscle Model