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Vitality of R&D in an Organization’s Growth R esearch and Development plays an important role in leveraging technology to reap maximum benefits in the form of innovative products, processes, and services. Many companies tend to think that R&D is like a holy grail, but it’s not! They do not understand the importance until its too late. The fact is that, R&D is the only function that provides a platform for innovation and creativity to flourish in an organization. Numerous innovative breakthroughs happen only because of meticulous efforts of the R&D function. Consistent efforts are needed when one is in quest of research, every failure in R&D effort escalates the pressure to perform. Is R&D that Important? One is knowledge and another one is technology, these are the two 22 JULY 2017 |