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Industry Insider T he revolving days from craft production to lean production in the auto production industry have led the world to experience a huge transformation in economic terms. Initially, during the craft production phase, it was primarily focused on dozens of small enterprises that vied to establish a standard product and process. But in the late 70s, the introduction of lean production proved to be the revolutionary management process of product-development and production. The process made it possible to produce one car in just over one-and-a-half hours for the master companies. This advanced mechanization within the industry facilitated lower-cost and faster production on the supply side of the industry. Introduction of such mass production techniques shaped the auto industry into the production line and assembly line. As the production division dealt only with raw materials to develop the parts of a car or truck, the auto assemblers internalized in gathering these semi-finished parts into the final product. This minimized the transaction costs associated with late deliveries and parts that are not produced in exact specifications. The Industry that Changed the Common lives Automotive production lines not only revolutionized the automotive industry, it also impacted the American life. They made building cars more efficient. Because of the upgrade in efficiency the cost in car production went down, and with the decrease in cost, the showroom price of the cars also dipped. This reduction in price meant more people could afford to buy a vehicle on their own. Also, because of the numerous crews who needed to staff these lines – millions of Americans migrated from the farms to the cities, transforming the economy from agriculture to manufacturing. Also the relatively high wages and good benefits offered by the automotive manufacturers helped to pull many families into the American middle-class bracket, changing America’s social makeup for generations to come. This boom and bust years of development had an immense impact on the domestic economy too. The number of new cars sold annually was a reliable indicator of the nation's economic health. July 2017 29