INSIGHT Magazine April Issue | Page 71

“The whole idea of an echelon is to support and push those behind you, forward.” Eric Hill, Project Echelon Racing Team Director explains the motivation of the Domestic Elite Cycling Team, “To use our talents to shine a positive light on the veteran community.” Project Echelon Racing was created in 2017 as an effort of community outreach for the 501c3 non-profit Project Echelon, which is a “veterans health advocacy organization that seeks engage, educate, equip, and empower veterans and their families through physical activity and self discovery, while also seeking to bridge the gap between veterans and community.” Hill co-founded Project Echelon in 2016 with Eric Beach, a veteran and friend who reached out to him for help. “He was struggling with addiction and had made plan for his third suicide attempt,” Hill says. “And he just reached out and said ‘Hey, I need help, and the work that I’m doing with the VA is not meeting my needs. What can we do?’. So we brainstormed and found a common thread in physical activity as a tool.” For Hill, he was passionate about helping a friend in need and shared that, “I can can’t relate to the things that our veterans have experienced and are going through, but I do know that when I’m stressed and when I need time to reflect on my actions, I go and ride a bike.” Hill got his friend set up with a bike and the equipment he needed, put together a training program, and entered him into a triathlon. “Six months later he had quit the hard drugs that he was using, cocaine and alcohol, completely and had opened himself up to seeking additional help,” Hill says. “From there we decided we needed to start this non-profit, share Eric’s story, and empower other veterans through physical activity.” A year later, Project Echelon Racing was born. “We thought that when we started the program veterans would come to us and ask for help, which wasn’t the case,” Hill says. “We needed to do a better job of outreach and education, and so that’s the role of the team.” Project Echelon Racing began competing in 2017. None of the elite cyclists on the team are veterans, which makes their commitment to Project Echelon that much more special. Every rider serves as a mentor to veteran athletes. “There was a major disconnect between veterans and their local communities. They were able to connect with other veterans but they weren’t able to connect with non- veterans as easily,” Hill explains. “We are local community members, just average civilians, that are taking a vested interest in our veteran community and wanting to help bridge that gap and build those relationships.” The Project Echelon Domestic Elite Team is made up of nine riders: Tim Savre, USA; Cory