insideSUSSEX Magazine Issue 13 - March 2016 | Page 19

ARTS+ENTERTAINMENT Cass Art takes its place in Brighton’s innovative art scene Cass Art, the UK’s leading independent art supplies retailer, has opened its doors in Brighton, with a brand new store on Market Street, located in the historic Lanes - the first Cass Art shop to open beside the seaside in the south, since CEO and founder, Mark Cass, opened his first shop in London in 1984. Their mission, ‘Let’s Fill this Town with Artists’, is at the heart of everything they do, and the launch of their shop in Brighton is an exciting step in opening affordable art shops across the country. “This is our 10th shop in the UK and our most exciting new store opening yet,” says Mark Cass. “Brighton is bursting with a brilliant and vibrant artist community and arts festival, and is a hub of creative businesses. We have had customers asking us to open up in Brighton for many years, and we are excited to open in the Lanes, in the heart of it all.” Cass Art is about art for all: about engaging with artists and novices alike and inspiring everyone to make and do art. Earnest about their involvement in the art world, they support both local and national galleries with art materials and educational events, and have partnered with local Brighton artist, Jake Spicer, for many years with a regular drawing class at their London flagship shop in Islington. “Access to a wide range of quality art materials has always required a train ride and a lot of expense, so it will be great to see those barriers to creativity removed,” says Spicer. “Cass Art's famous slogan is 'Let’s Fill This Town with Artists', but Brighton is already a town full of artists; we've just been waiting for the right art shop." Cass Art’s belief is that everyone can make art, no matter of their age or ability, and their support of budding artists extends beyond the materials in their shops to include a series of ‘how to’ blogs and videos on their website, and a newsletter. What’s more, their shopping experience is unique worldwide. As with all of their stores, the Brighton shop is based on designs developed by world-renowned design agency, Pentagram, to make browsing for art materials a simple and enjoyable experience. All Cass Art staff are artists themselves, so they’re able to offer expert advice on any creative project; whether it’s an artistic bit of homework or a professional technique, they’re happy to give guidance and welcome any questions that come their way. They are also committed to bringing the world’s best art materials at the guaranteed lowest prices, with a price promise to match. Stocking over 10,000 product lines ranging from oils, acrylics and canvas, to paper and paintbrushes, all selected from the world’s best suppliers, Cass Art believe that the best quality art materials should be made accessible 19 to everyone and offers two discount cards, supporting students with the ‘Cobalt Blue’ card, and artist educators with the ‘Viridian card’. All other customers aged 18 and over are eligible for a Cass Art Rewards card, which gives customers a £10 reward for every £100 they spend. Cass Art 21 Market St Brighton, BN1 1HH www.cassart.co.uk @CASSART