Insider Special Edition 2015 | Page 77

Insider Special Edition: You have had a most interesting career which was very involved in tourism. Can you give us some highlights? Tijani Haddad: I started my career in the tourism sector back in 1969, just after graduating from Tunis University. This coincided with the creation of the Ministry of Tourism for the first time in Tunisia. Tourism was before then exclusively run by a general tourism office. I was appointed by the Minister to manage the Press and Public Relations Department. In 1971 I left the Ministry and joined the private sector, launching a monthly and a weekly newspaper in the tourism sector. I remained constantly in touch with all that “Each country should focus on its specificities” happened in the tourism field in Tunisia and other countries. I then went into politics, was elected to Parliament for three successive terms and was appointed Minister for Tourism. In 1989 I set up the Tunisian Association for Journalists and Travel writers (Afjet) and the Mediterranean Association, which are both members of FIJET (World Federation of Travel Journalists and Writers). In 1994 I was elected President of Fijet, a position I still hold. In 2005, UNWTO appointed me as a member of their strategic committee. In 2006 I chaired the Executive committee for two successive years. I have been the UNWTO special adviser since 2006. I: You have been president of FIJET for 20 years. What role does journalism play in tourism? TH: First of all, allow me to explain how I have been President of FIJET for so long. According to FIJET by-laws, every 4 years the President and the executive are elected by the international congress. I have been honoured to have been voted to this prestigious organisation over and over again. FIJET’s objectives are to contribute to promoting sustainable and durable international tourism, to contribute to the distribution of freely available, objective, complete and original information on tourism while complying with the ethics of the journalistic profession. FIJET’s aims are to be a communication link between tourism consumers and the stakeholders to bridge any possible gap between them; to encourage specialisation of young journalists and to give them adequate training in our yearly academy; to foster the foundation of national associations of journalists and travel writers all over the world; to organise international conferences; to encourage the publication of professional printed and online newspapers and magazines dedicated or related to tourism. I: Can more be done to increase tourism in the Mediterranean? TH: Of course it can. We must ensure our tourism products are more diversified, more thematic, more attractive. Each country should focus on its specificities. We should better preserve and restore our archaeological heritage and pay more attention to our country’s and the world’s environment. If we offer more facilities to make accessibility to our countries easier all will make tourism more attractive. We should INSIDER SPECIAL EDITION 2015 75