insideKENT Magazine Issue 60 - March 2017 - Page 151

BUSINESSNEWS DIGITAL MARKETING: THE YEAR AHEAD… BY LUKE QUILTER, CEO AT SLEEPING GIANT MEDIA There’s often so much going on, that it is difficult to know where you are with your digital marketing. We need to know what the year ahead holds, and where to focus our efforts. Although lots of changes will happen in digital marketing across 2017, here are three areas I feel will be the most important for brands and businesses to utilise in order to meet their customer's needs. MOBILE There are now more Google searches made on mobile than from desktops. This year, Google will be rolling out an update to the way they rank websites. If yours isn’t mobile optimised, you are likely to be negatively affected. VIDEO There are 400 hours of video uploaded every 60 seconds to YouTube. The viewer statistics continue to increase and it is the world's second largest search engine behind Google. If you aren’t on YouTube producing content, you are missing out on a great opportunity to meet new customers. VOICE This is the one to jump on now… With the introduction of Siri and devices like Amazon Alexa, people are using their voice to: search, buy things, and listen to music. In the US, 20% of searches from a mobile device are already voice search. This is a trend that is likely to increase in the coming years as technology improves and devices are more accessible. So, get optimising your marketing for voice! Good luck, and please check out our site if you have any questions. PORT LYMPNE HOTEL CORPORATE EVENTS The Port Lympne Hotel, situated at the heart of Port Lympne Reserve, offers a unique venue for business meetings, conferences and events. The four-star Port Lympne Hotel is a converted Edwardian mansion which blends history and luxury together in a stunning setting. There are eight beautifully decorated bedrooms, a restaurant and relaxing drawing room with bar, plus other accommodations available across the 600- acre sit – ideal for longer conferences or executive. The stylish and dramatically decorated downstairs rooms offer versatile seating options, WiFi and conference equipment and the site has ample free parking. The hotel can cater for business breakfasts, working lunches, fine dining, BBQs, cocktail receptions and banquets for up to 180 guests. The landscaped gardens surrounding the wildlife park lend themselves perfectly to team-building activities or relaxing strolls across the manicured lawns, taking in the incredible 30-mile views across the Romney Marsh to the Kent coast beyond. For more adventurous team-building days or corporate events, activities including animal encounters, private safaris and enrichment building workshops can be arranged, whilst on the extensive grasslands site, zorbing and archery sessions are also available to book. With day delegate rates starting at just £35 per person and overnight packages available, the dedicated in-house team will be delighted to discuss your requirements. 01303 234111 151