insideKENT Magazine Issue 46 - January 2016 | Page 65

FASHION+BEAUTY LUXURY SWISS BRAND VETIA FLORIS IS PROUD TO ANNOUNCE ITS UK LAUNCH IN 2016 Vetia Floris is a 100% luxe organic cosmetic brand, empowered by Swiss nature developed and produced in Zurich, Switzerland. Vetia Floris is NaTrue certified, 100% organic ingredients – no toxins or synthetics. Vetia Floris takes the purest floral ingredients and divine essential oils to deliver active nourishing and restorative properties for anti-ageing benefits that are pure luxury. This luxury brand adds a new dimension of Pure Swiss luxe organic skincare to the UK market. All of the products fight ageing through essential hydration, protection from free radicals and support f or skin’s metabolism and cell renewal through the natural power of nature. All of the products are suitable for sensitive skin through natural anti-inflammatory properties and can be used during pregnancy. Who is the Vetia Floris customer? Urban women addicted to luxury premium cosmetics, who are ready to switch to an organic product, and are attracted by the luxurious design and the pleasant fragrance of premium brands. Celebrity makeup artist, Danielle Hudson, says: “I adore the Vetia Floris range! I am using the Super Radiance Elixir on all my clients now – it's a perfect base for 'stay-put' makeup and gives the skin the most beautiful glow. I also love the Intensive Treatment Mask; if my client's skin is looking a bit tired or dull I massage this into the skin for five minutes and it instantly revives them and gets them photo-ready again! Why Vetia Floris? Vetia Floris meets the wishes and needs of the consumer of luxury premium cosmetics and offers a unique luxe organic proposition to the consumer of organic cosmetics that is looking for more quality, more comfort and an overall more luxurious feel. Letting your natural beauty shine – naturally – mirrors the motivation behind the development of Vetia Floris. “Nature has produced an amazing range of substances – substances derived from sustainable natural sources of flowers, fruits, the whole underwater world of marine flora – that possess intrinsic values to the skin we are just beginning to tap,” says Wolfgang Mayer, COO of manufacturer Skin Concept. “There is no longer any need to expose the skin to possible harm in the pursuit of a youthful appearance.” Product and benefits 100% certified organic cosmetics with luxury fragrance combined with premium packaging and design: • Fight ageing (hydration and protection from free-radicals) • Cell renewal • Anti-inflammatory properties • Also suitable for sensitive skin • Also suitable for use in pregnancy Dr. Bettina Rümmelein, a practicing dermatologist in Zurich with more than 20 years of experience, concurs, observing that post-adolescent acne in women is on the rise, a phenomenon she attributes to inappropriate and neglectful care of the skin. “This includes nutrition and sun protection but also the quality of skincare products,” she says. “Some time ago and with high acceptance by my patients, I added Vetia Floris products to my recommendations.” Her objective is to “let your natural beauty shine.” What goes onto your body is as vital as what goes into it What goes into your body should only be one part of a more comprehensive ‘clean up’ campaign. Doesn’t your skin, which absorbs a large portion – estimates run as high as 60 percent – of what’s applied to its surface deserve similar attention? Distributed in the UK by Pure Swiss Aesthetics, with offices in London and Basel, Switzerland, the launch of its Vetia Floris collection will break new ground in premium youth-preserving skincare. Not only are its ingredients totally derived from 100% sustainable natural sources, its formulations and presentation rival other top luxury brands in terms of scientific sophistication, anti-aging efficacy and sensory finesse. www.vetiafloris-uk.co.uk @UKVetiaFloris /UKVetiaFloris 65