insideKENT Magazine Issue 36 - March 2015 | Page 154

CHARITY

THREE PEAKS, THREE LAKES AND AN
800-MILE BIKE RIDE
As its tag line promises, it will HURT. The Hamstreet Ultimate Road Trip,
or HURT as the group affectionately call it, will see a team of 14 challengers
embark on the journey of a lifetime in a bid to raise funds for The Kent,
Surrey & Sussex Air Ambulance Trust's (KSSAAT). Starting on 4th July 2015
at the foot of Ben Nevis, the volunteers will climb the highest mountain in
the British Isles at 1,344 metres, then cycle to Loch Lomond in order to
swim across it.

HELP ELLENORLIONS HOSPICES
CELEBRATE 30TH BIRTHDAY WITH
THIRTY30 CHALLENGE
EllenorLions Hospices is marking 30 years of specialist hospice care for
seriously ill children and adults by hosting a variety of Thirty30 challenges
to help raise vital funds in 2015, its birthday year.
Those looking for a healthy start to the year can pull on their running shoes
for the Glow Night Run on 27th March. Fundraisers will light up Mote Park
in Maidstone as they tackle this fun 5k route in their bright neon gear.
As part of Thirty30, places are also up for grabs for the 100km walk London
2 Brighton Challenge on 23rd May; the charity’s group skydive day at
Headcorn Airfield on 31st May; and the 100-mile cycle Prudential Ride
London-Surrey 100 on 2nd August. Those looking for less mileage (or
adrenalin) can enjoy an 8km sunset stroll at the charity’s annual Twilight
Walk through Gravesend town centre on 18th September.
To register for any of these events, call events manager, Hayley Brown,
on 01322 626506.

The Hurt Team

From there (yes, there's more!), the dedicated team will cycle from Scotland
down to Scafell Pike in Cumbria, where it will scale its 978 metres of
mountain-ness! A leisurely cycle over Wrynose Pass and Hardknott Pass
will follow, before the team arrives at Lake Windermere where, you guessed
it, it will swim across.
Onto Wales next, there is a small mountain called Snowdon (Yr Wyddf),
which at 1,085 metres needs to be tackled. After crossing Bala Lake, the
group will finally get back onto their bikes for the return to Hamstreet.
Visit www.hamstreet3peakchallenge.co.uk for more details on the team,
their progress – and of course, to donate!

For more information on how you can get involved, visit
www.ellenorlions.org or follow @EllenorLions or @chYpsCharity
(the charity’s children’s hospice at home) on Twitter.

/Hamstreet-Three-Peaks-Challenge
@3Peaks3Lakes

LOCAL MARKETING AGENCY MAKES A SPLASH FOR CHARITY
Maidstone marketing agency, adams, is delighted
to have helped Aspire raise over £400,000 for
its Channel Swim Challenge in 2014. Aspire is
a spinal cord injury charity and every year it holds
a swimming event called The Aspire Channel
Swim, which invites participants to cover the 22
miles of the Channel in their local pool over a
12-week period.
Following a successful three-way pitch, the
adams team was briefed in to roll out a relaunch
campaign that encompassed all aspects of
marketing including a fresh new website and
PR, with the aim of attracting more swimmers
than ever before. Following the fresh campaign,
the adams team saw a 34% participant
increase in 2014 and an increase in over 50%
in monies raised in comparison to the 2013
result. Mike Adams, CEO, commented: “I am
absolutely thrilled that we have helped the charity
raise such a staggering amount of money
following a very successful campaign relaunch.
As we are a fully integrated agency, we were

able to draw upon all aspects of marketing to
ensure the campaign’s success, including a
fantastic new creative underpinned by a robust
PR strategy."
If you would like to take part in this year's
challenge or are looking to make a donation,
visit www.aspirechannelswim.co.uk or call
0800 0370 880. Your support will make a huge
difference to spinal injured people across the UK.
Every eight hours someone is paralysed by a

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spinal cord injury and is told that they may never
walk again. Aspire exists because there is currently
no cure. Aspire provides essential services such
as accessible housing, grants, IT facilities and
practical support and advice to help aid people
from injury to independence.
For more information, visit
www.adamscreative.co.uk or
www.aspirechannelswim.co.uk.