insideKENT Magazine Issue 35 - February 2015 | Page 156

ENSURE YOUR BUSINESS’ SUCCESS FOR 2015 MAXIMISE THE RESULTS OF YOUR WEBSITE WITH A FREE APPRAISAL Is your website performing as well as it could be? Do you have a winning online strategy? Sometimes even making small changes to your website can make a dramatic difference to your online performance. Why not take advantage of our free appraisal and ensure that your website is working hard for your business. This essential audit will evaluate: Accessibility – Can you view your website on a mobile device? If not, it’s time to introduce your website to the modern world. According to Statista, 73.4% of the global online population accessed the Internet from their mobile phone in 2013. By 2017, this figure is expected to grow to 90.1%. If your website isn’t optimised for mobile devices it should be at the top of your 2015 digital marketing to-do list. With our assessment, we will give you an overall summary of how your website is viewed on a variety of devices (desktop, mobile and tablets). Content – The words you use throughout your website are extremely important. It is the voice of your company and it portrays a personality behind your offerings. To make sure the right ‘you’ is being projected, we will assess the quality of the content you currently have and provide you with recommendations for improvements. Marketing – Does your website appear when your customers search for your business online? If you are not on the first page of search engines, you will no doubt be missing out on potential leads. We will give you a complete overview of how well your website is marketing your offerings online. This includes testing your Search Engine Optimisation (SEO) and social media channels to make sure your website is working hard to promote your company. Technology – HTML code can be a headache to those who don’t know how to speak the language. Our digital experts, will run your website through a series of tests and display it in a legible and comprehensive manner. All images, buttons and links will be evaluated as well as checking that your overall site loads as fast as it can. Free Web Appraisal! To take advantage of this offer and find out how your website is performing against your competitors, contact adams today. Get in touch by emailing [email protected] or call us on 01622 687 729. 25 Hollingworth Court Turkey Mill Business Park Ashford Road Maidstone ME14 5PP www.adamscreative.co.uk