insideKENT Magazine Issue 32 - November 2014 | Page 158

BUSINESS L-R, Carl, Callum (standing), and Philip Bang & Olufsen of Maidstone OPENS FOR BUSINESS AT ROYAL STAR ARCADE Bang & Olufsen of Maidstone has opened its doors at the town’s historically renowned Royal Star Arcade, after moving from its previous King Street premises. The new showroom sees Bang & Olufsen of Maidstone's customers enjoying a significantly better facility that is not only more spacious, but which also offers a more convenient and central location at the heart of Kent’s county town. Over double the size of the previous shop, the new showroom allows an extensive selection of the ever-expanding Bang & Olufsen and B&O PLAY ranges to be demonstrated in store. This includes the recently launched BeoVision Avant 85 television with its incredible 85” screen, an innovative product that boasts a picture quality four times that of a ‘normal’ High Definition television. The move also brings Bang & Olufsen within reach of those who may have previously ruled out the brand’s prestigious products; the new premises incorporates a second shop that is devoted to the sale of guaranteed, handpicked pre-owned equipment, together with refurbished items and discontinued lines. Upgrading to an enhanced retail environment is the latest development in the success story of Bang & Olufsen of Maidstone. The business has been a mainstay in Maidstone for over 25 years and is stronger than ever after last year becoming part of the family-owned Beoshop group, which also operates Bang & Olufsen retailers in Bexleyheath, Bromley, Tunbridge Wells, and Cambridge. While the location of Bang & Olufsen of Maidstone is entirely new, existing customers will find that familiar faces are still expertly looking after their every need. The showroom continues to be manned by Carl Chapman and Philip Smith, who have a combined 60-year service within Bang & Olufsen. They are also joined by sales executive Callum Tennant, who has just completed his 12month apprenticeship. Dealer principal of the Beoshop group of retailers, Paul Blake explains that customers can look forward to the best ever Bang & Olufsen of Maidstone experience. 158 “Our significant investment in making Bang & Olufsen of Maidstone our flagship store perfectly illustrates how much we value our local customers; the refurbishment of the showroom took six weeks before we were happy that it met the exacting standards that our visitors deserve,” said Paul. “We’ve only been open for a matter of days but the reaction has been very positive, from existing customers and also new visitors who never before realised there was a Bang & Olufsen store in Maidstone. “In fact, so interested in the move were a number of our longstanding customers that they actually joined us in completing the refurbishment works.” www.bang-olufsen.com