BUSINESS
Kent ’ s Small Businesses CONT .
Going Home
Sophia Going founded an online home decor and styling company as well as the boho , eco-conscious Etsy shop Going Home . The idea for Going Home first began just a year ago , after Sophia attended a week-long Pop-Up Business School course , and it has been growing ever since . ‘‘ I set up the Going Home website , created the brand , and refined and rebranded my Etsy shop .’ Since the beginning of 2020 , Sophia has been dedicating her time and energy to creating incredible , helpful and fun content that has helped many redefine what it means to be at home . ‘ I have created tips and tricks for the home , home projects and styling ideas through blogs , YouTube videos and posts on social media .’ She has also made a concerted effort to give back to the community by dedicating the profits from certain items on her Etsy store to a fundraiser for Breast Cancer Research that runs until October 31st , the items include the incredible DIY Boob Macrame kits ! Going Home has never been more important than right now , many during lockdown became very aware that their house felt empty , lacking the warmth and personal touches of a home . To combat this Sophia encourages us to ‘ creatively express ourselves , our memories , and experiences by using meaningful
pieces as well as injecting various texture , colour and pattern into our homes .’ In order to start and maintain a successful side-hustle Sophia has these suggestions for us novices ; ‘ I cannot recommend Pop Up Business School enough ! Until then , aim to be adaptable on all social media platforms . This will really help to reach your audience in multiple forms ! Pin all your images on Pinterest and link them to your Etsy page and website . Make 60 secs videos showcasing your passion and business on TikTok . Join in on conversations about your passion on Twitter and Instagram ! For Etsy , I would focus on photographing your products in good lighting !’
Visit www . goinghome . design for all Going Home ’ s latest updates and unparalleled interior advice and www . etsy . com / uk / shop / GoingHomeDesign to bring Going Home into your own home .
goinghome . design
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