insideKENT Magazine Issue 78 - September 2018 | Page 86

FROM HUMBLE BEGINNINGS TO 21 STORES: CHOICE DISCOUNT CHOICE WAS FOUNDED IN 1966 BY ENTREPRENEUR CORNELIUS DONOVAN. THE COMPANY STARTED FROM HUMBLE BEGINNINGS, OPENING THEIR FIRST STORE IN HADLEIGH, ESSEX AND GRADUALLY GROWING THEIR PORTFOLIO TO 21 STORES ACROSS THE SOUTH EAST. THE BUSINESS IS NOW RUN BY CORNELIUS' SONS, DIRECTORS MARK AND NEIL DONOVAN WHO HEAD UP A TEAM OF OVER 500 STAFF. Choice delivers an ever-changing selection of brands and designer products at significantly lower prices to those on the high street. With a huge range of products, Choice is a one-stop shop for well-known fashion and home labels all with up to 70% off the original retail price. Whether it's updating your weekday workwear or treating yourself to those must-have heels, you’ll find the perfect outfit in Choice’s womenswear collection. With multiple high street labels to choose from, in sizes 6 – 22, there’s something for everyone. For work, weekends or even weddings, Choice has a wide range of men’s clothing, footwear and accessories. Discover smart suits, everyday tees, watches and much more all for up to 70% less than the original retail price. Travel in style with their holiday essentials, including lightweight luggage starting from £13.99. It’s sometimes hard to keep up with growing little ones. From newborn to 16 years, Choice’s range of kidswear means you can stock up on essentials without spending a fortune. Go back to school in style with school backpacks starting from just £3.99. It’s not just clothing. With two dedicated home outlets and homeware in most of their 21 stores, you can turn your house in to a home with the latest and greatest homeware. Transform a sleep space with a huge range of wardrobes, bedding and accessories. Liven up the living room with their collection of sofas, rugs, lighting and tableware, all great quality and at considerably less than the original retail price. For high street fashion and home labels at great prices, take a visit to your local Choice store. You never know what you might find! A GREAT CHOICE IN KENT Choice has recently opened in the seaside town of Folkestone, adding to their two existing stores in Kent: Dockside Outlet Chatham and High Street Tonbridge. Director Neil Donovan says: “We are incredibly excited to have opened another store in Kent. We have a strong customer base across the South East and are hoping our new store in Folkestone will help increase our brand presence in the county. At a challenging time for the country’s high streets, we are immensely proud to be taking over a 10,000 sq. ft. store and creating a new product offering for the people of Folkestone.” The new Folkestone store is located in Bouverie Place Shopping Centre. It spans over 86 two floors and has everything from sofas to suitcases, cushions to coats, showcasing the full fashion and homeware offering. Chatham Dockside Outlet Centre, Chatham ME4 3ED Folkestone Bouverie Place Shopping Centre, Folkestone CT20 1AU Tonbridge 62 High St, Tonbridge TN9 1EH OPEN 7 DAYS A WEEK www.choicediscount.com choicestores choicestores choicestores