Inside Business Africa INSIDE BUSINESS AFRICA APRIL 2019 - Page 14

Cover Feature I N S I D E B U S I N E S S A F R I C A Hassan Tom, Alhaji Yusuf Ibrahim the investment and backward integration initiative of the firm speaks volume of the importance of Popular Farms to Nigeria. "What I have witnessed today makes it clear that this company is a blessing to Nigeria and deserves the support of everyone", the Emir insisted. On his part, the representative of Kebbi State Gover nor, Alhaji Mohammed Lawal Shehu commended Popular Farms for making such a huge investment in Nigeria, and government at all levels must support the company" l believe government should support the effort of Popular Farms because of the trust they have in Nigeria; and we in Kebbi State look forward to them company to the state", he concluded. Dignitaries were later conducted round the state of the art facility and infrastructure put in place by Popular Far ms and Mills Limited after the groundbreaking ceremony and the cutting of tape to commence the expansion of the facilities by the representative of the Honourable Minister Mallam Munir Mohammed. The dignitaries while pleased with the sheer size of the investment and quality of the facility were hugely alarmed by the huge pile of stocks of both raw material and finished products which were slow to move due to menace of smuggled rice. Mallam Mohammed said that "this makes it imperative for government to double its efforts to stem smuggling". Popular Farms and Mills Limited established 16 Agricultural Centres which are located in the rice producing states of Adamawa, Taraba, Benue, Niger, Gombe, Jigawa, Sokoto, Kebbi, Kano, Zamfara and Kwara which is primarily to help in the backward integration activities, especially in training, knowledge acquisition and dissemination, input distribution, quality test, transit storage, certified seeds and fertilizers enhancement. Rice in different stages before final product 14 u t APRIL1 4 - 28, 2019 TECNO on the roll TECNO Launches CAMON I4 Smartphone With Triple Rear Camera And 4GB RAM T Guests get a feel of the processed rice Guests on tour of the the state of the art processing facilities Trade & Investment THE MAGAZINE 0F THE CORPORATE WORLD he device comes with a powerful triple rear camera set-up that comprises of13MP primary rear camera with F1.8 apertures, an 8MP with 120o ultra-wide lens for capturing wide frames and a 2MP live focus lens that allows the camera to capture the subject and the background separately so as to get beautiful shots with the focus on the subject. That's not all, CAMON i4 also sports a 16 MP AI selfie camera with 4-in- 1 big pixel technology for real and clear selfie. Mr. Arijeet Talapatra, CEO, TRANSSION India said, "Being a young consumer-centric smartphone brand in the most diverse and thriving market in the world, we have received unprecedented love and demand for CAMON series in India which is built on the Indian consumer insight that 89% buyers consider the camera as the top specification while buying a smartphone (source: CMR Mobile Industry Consumer Insights survey 2019). Over the past couple of years, Indian consumers have seen significant improvements in the smartphone camera technology and while the dual-rear camera trend has been well established in the mid-range segment, going forward in 2019 the key focus will be on multiple cameras and artificial intelligence (AI) capabilities that will become a must-have feature on every device in the 7-15K segment. Speaking about the new smartphone he further added, “Going with the trend, TECNO, the fastest growing offline camera-centric smartphone brand in the mid- range segment today has taken another step forward by launching its first Triple rear camera smartphone under its popular and massively successful CAMON portfolio in India. TECNO CAMON i4 is set to become a benchmark in under 12K segment owing to its 'Best Any Light' camera proposition. there is innovation and something new in every facet of the CAMON i4 starting with the triple camera lens to power ultra- wide shots to intelligent AI features that ensure the best picture composition. The 6.2inch HD+ dot notch screen with rocket charge feature delivers a superlative uninterrupted viewing experience. We are confident that with this device, we will amaze the consumer and consolidate our camera-centric smartphone brand position in the mid-segment. To strengthen the recently launched smartphones we will be driving in a 360- degree brand campaign #TECNOShineinAnyLight from mid of April which will encompass all touchpoints to reach our target audience." Key highlights of CAMON i4: t 39 u APRIL1 4 - 28, 2019 Experience superior pro photography best in the segment CAMON i4 is packed with best-in class triple rear camera setup which is an integration of a 13MP primary camera with large f/1.8 aperture and 5P lenses combination are a big leap forward in resolution and color presentation. While 2MP depth-sensing lens is perfectly suited for real portraits and icing on top is an additional 8MP 120° Ultra-Wide Lens, which has the same viewing angle as the human eye. This allows users to capture unrestricted wide-angle photos exactly like what one can see. Additionally, consumers can enjoy AR mode which lets users to create various funny and spicy moments with friends and family. Localized sticker enhances the fun aspect of photography. The device is also supported with 8x digital zoom that enables users to capture high quality close-up shots event at distance and hence enables clear photography. For selfie enthusiast, 16MP AI selfie camera equipped with f/2.0 aperture 77- degree wide angle and screen flash which helps in capturing more light for better quality selfies & group fie, no matter what kind of scenes and light conditions you are in. Furthermore, the device comes with 6- level AI beauty mode allowing adjustment as per consumer preferences that scans up to 228 facial points optimized on Indian skin tone for giving more real selfies. Expand your horizons with dot notch display The design of the phone realizes every sense of the full screen concept. CAMON i4 is the first smartphone from TECNO to feature a 'dot notch' screen with the front camera embedded at the top of the screen. The device flaunts 6.22-inch HD+ with an aspect ratio of 19.5:9 and the higher screen-to-body ratio of 88.6% allows users for a super large view for better viewing experiences. The 2.5D glass finish back cover of phone catches the eye with a subtle yet mesmerizing interplay of light & shadow from different angles. The device comes in 4 exquisite colours - Midnight black, Aqua Blue, Nebula Black and Champagne Gold. With large round curves on the corners and through the unibody design process, the device brings a singular and seamless product experience and a complete sense of grip in