MADEXXX
MADEINC
JASON MAYDEN |
CO-FOUNDER & CEO OF SUPER HEROIC
“THIS IS THE
BEST MOMENT EVER
TO BE CREATIVE
BECAUSE WE CAN
DO EVERYTHING
WE ALWAYS
DREAMED OF.”
Photo Courtesy of Jason Mayden.
If you’re a sneakerhead, you’ve most
likely have seen and admired the work
of shoe designer Jason Mayden. He
got his start in design as the first design
intern for Jordan Brands and climbed
the ranks to Lead Designer for the iconic
brand. “Being around Michael Jordan
gave me the confidence and knowledge
to transcend my sport which is design.
Also, to lean into the things that make
me unique and different,” shares Mayden.
After his 13-year career with Nike and
Jordan Brands, he wanted to pursue
another venture he was passionate
about—Super Heroic. Super Heroic’s
mission is to help every child unlock
their superpowers through footwear
and apparel designed especially for
kids and made for all day play. Here
Jason shares insight on her sneaker
and entrepreneurial journey.If you’re a
sneakerhead, you’ve most likely have
seen and admired the work of shoe
designer Jason Mayden. He got his start
in design as the first design intern for
Jordan Brands and climbed the ranks
to Lead Designer for the iconic brand.
“Being around Michael Jordan gave
me the confidence and knowledge to
transcend my sport which is design. Also,
to lean into the things that make me
unique and different,” shares Mayden.
After his 13-year career with Nike and
Jordan Brands, he wanted to pursue
another venture he was passionate
about—Super Heroic. Super Heroic’s
mission is to help every child unlock
their superpowers through footwear
and apparel designed especially for
kids and made for all day play. Here
Jason shares insight on her sneaker and
entrepreneurial journey.
How Super Heroic came about
Super Heroic came about from years
of understanding that there’s an
underserved market as it relates to
children and how children actually
grow and their bodies evolve, and also
how they see the world. I tried several
times throughout my career to really
INNOVATION ISSUE
47