MADETOLEAD MADEXXX
REINVENTING YOUR
PERSONAL BRAND
I ’ ve rebranded too many times . Not because of a poor job , but because I ’ ve evolved so much in the past few years . As I ’ ve been pulled closer , and closer in alignment with my purpose , shifting my focus from professional work , to purposeful work , is what yielded my most recent rebrand . Here , I learned that half the battle of rebranding is mental , because you can ’ t explain what you don ’ t understand . With that , below are
made by B Bad
five gems on reinventing your personal brand from the inside out .
1 . ACCEPTING EVOLVEMENT The first and most important step , is accepting this change into your life . As someone who believes in total harmony , I don ’ t see our personal brands as an independent of ourselves , but as extensions of our true selves . Given that , this change for you , isn ’ t just going to be on an internet-based level , but on an internal one as well .
2 . DETERMINE WHAT YOU WANT TO BE KNOWN Here , I could have easily said , determine what you would like to be seen , and in a way this is very similar . As you are thinking about who you are , do the work to understand what your purpose is , and what your ‘ Why ’ is . From there , on a more granular level , think through , what you want to be known about you . If you only had one message to say , one battle to fight , one mission to uphold , what would it be ? Then begin to think through your skillset , and which skill ( s ) would be able to amplify that purpose .
3 . PURPOSE AMPLIFICATION STRATEGY Once you ’ ve figured out which skills you could use to amplify your message , it ’ s time to chart out the how . I am very visual , and I need things to make sense in my brain . Given that , I ’ d encourage you to fill out , a Maslow Hierarchy of Needs pyramid , showcasing how your ideas ladder into one another , but more importantly how everything stems both
INNOVATION ISSUE 11
MADETOLEAD
MADEXXX
R E I N V E N T I N G YO U R
PE R SONAL
B R AND
made by B Bad
I’ve rebranded too
many times. Not because
of a poor job, but because
I’ve evolved so much in
the past few years. As I’ve
been pulled closer, and
closer in alignment with
my purpose, shifting my
focus from professional
work, to purposeful work,
is what yielded my most
recent rebrand. Here, I
learned that half the battle
of rebranding is mental,
because you can’t explain
what you don’t under-
stand. With that, below are
five gems on reinventing
your personal brand from
the inside out .
1. ACCEPTING
EVOLVEMENT
The first and most
important step, is
accepting this change
into your life. As
someone who believes in
total harmony, I don’t
see our personal brands
as an independent
of ourselves, but as
extensions of our true
selves. Given that, this
INNOVATION ISSUE
change for you, isn’t
just going to be on an
internet-based level,
but on an internal one
as well.
2. DETERMINE WHAT
YOU WANT TO BE
KNOWN
Here, I could have
easily said, determine
what you would like to
be seen, and in a way
this is very similar. As
you are thinking about
who you are, do the
work to understand
what your purpose is,
and what your ‘Why’
is. From there, on a
more granular level,
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