Innovation Issue MADE Magazine - Page 11

MADETOLEAD MADEXXX REINVENTING YOUR PERSONAL BRAND I’ve rebranded too many times. Not because of a poor job, but because I’ve evolved so much in the past few years. As I’ve been pulled closer, and closer in alignment with my purpose, shifting my focus from professional work, to purposeful work, is what yielded my most recent rebrand. Here, I learned that half the battle of rebranding is mental, because you can’t explain what you don’t understand. With that, below are made by B Bad five gems on reinventing your personal brand from the inside out. 1. ACCEPTING EVOLVEMENT The first and most important step, is accepting this change into your life. As someone who believes in total harmony, I don’t see our personal brands as an independent of ourselves, but as extensions of our true selves. Given that, this change for you, isn’t just going to be on an internet-based level, but on an internal one as well. 2. DETERMINE WHAT YOU WANT TO BE KNOWN Here, I could have easily said, determine what you would like to be seen, and in a way this is very similar. As you are thinking about who you are, do the work to understand what your purpose is, and what your ‘Why’ is. From there, on a more granular level, think through, what you want to be known about you. If you only had one message to say, one battle to fight, one mission to uphold, what would it be? Then begin to think through your skillset, and which skill(s) would be able to amplify that purpose. 3. PURPOSE AMPLIFICATION STRATEGY Once you’ve figured out which skills you could use to amplify your message, it’s time to chart out the how. I am very visual, and I need things to make sense in my brain. Given that, I’d encourage you to fill out, a Maslow Hierarchy of Needs pyramid, showcasing how your ideas ladder into one another, but more importantly how everything stems both INNOVATION ISSUE 11 MADETOLEAD MADEXXX R E I N V E N T I N G YO U R PE R SONAL B R AND made by B Bad I’ve rebranded too many times. Not because of a poor job, but because I’ve evolved so much in the past few years. As I’ve been pulled closer, and closer in alignment with my purpose, shifting my focus from professional work, to purposeful work, is what yielded my most recent rebrand. Here, I learned that half the battle of rebranding is mental, because you can’t explain what you don’t under- stand. With that, below are five gems on reinventing your personal brand from the inside out . 1. ACCEPTING EVOLVEMENT The first and most important step, is accepting this change into your life. As someone who believes in total harmony, I don’t see our personal brands as an independent of ourselves, but as extensions of our true selves. Given that, this INNOVATION ISSUE change for you, isn’t just going to be on an internet-based level, but on an internal one as well. 2. DETERMINE WHAT YOU WANT TO BE KNOWN Here, I could have easily said, determine what you would like to be seen, and in a way this is very similar. As you are thinking about who you are, do the work to understand what your purpose is, and what your ‘Why’ is. From there, on a more granular level, thin F&Vvv@RvBF&Rv&WBRbRǐBRW76vRF6R&GFRFfvBP֗76FWBv@vVBB&SFV&VvFFF&VvW 66WBBv66‡2vVB&R&RFƖgFBW'6R2U%4PĔd4D5E$DTu6R^( fRfwW&V@WBv662P6VBW6RFƖgW"W76vRN( 2FPF6'BWBFRrऒfW'f7VBVVBFw2FP6V6Rג'&vfVFB( BV6W&vRPFfWB6pW&&6bVVG0&֖B6v66prW"FV2FFW FRFW"'W@&R'FFǒpWfW'Fr7FV2&F