LETTER FROM THE EDITOR
Dear colleague
There is no universal definition for culture , however the general concept implies some kind of prepared environment favorable to growth and sustainability . While not something tangible , an organization ’ s culture is key to its ability to evolve and grow . Both qualities are necessary for meeting and exceeding the revenue expectations of corporations as well as for the transformational capabilities needed for government renewal .
Teresa Di Cairano
In fact , one can argue that the main purpose of culture is to ensure an individual ’ s and organization ’ s future state .
But culture , like air and water , lives in an ambience that adapts to learning from its environment . In short , the more we understand , the more knowledge we have , the more we evolve .
In this issue , we will explore several facets of thinking innovation with the idea that innovation capabilities and cultures can be built .
While design thinking methods are being widely adopted in the private sector , we will consider how they might also apply to the public sector . We will also look at dispelling myths about creativity such as : Are open spaces better for creativity ? Is wine better than coffee for stimulating creativity ? Does brainstorming produce the most results ?
cul • ture
Noun The arts and other manifestations of human intellectual achievement regarded collectively .
Verb Maintain in conditions suitable for growth .
Also with a view on design , we look at how Information Architects can learn from designers in their use of personas and an understanding of the emotional aspects of design .
When it comes to leading innovation , we look at some the pragmatics of implementing innovation , why talent branding matters and what we can learn from Apple ’ s ability to constantly adapt and create a sustainable environment for innovation .
Synonyms cultivation – civilization cultivate – grow – raise
Teresa Di Cairano
Editorial Director innovationcultures
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