But what about that other Apple product , the AppleTV ? Apple claims that TV is an intense area of interest . In fact , it isn ’ t difficult to imagine that all it would take to kill off cable and satellite TV is an AppStore for the AppleTV . Download the ‘ NBC ’ app and get the live broadcasts in HD with optional on-demand viewing of your favorite shows . With an ecosystem like this , who needs cable ? The ability to adapt is only as beneficial as your ability to create a sustainable environment .
One can ’ t work without the other . One degree too warm or too cold and the system falls apart . This is where Apple is criticized for its tight control of its devices and the software they run on .
But where others may feel that this need to control and regulate stifles creativity and limits users , Apple sees it as protection of the species . “ We have tremendous culture of innovation with a relenteless focus on making the world ’ s best products that change people ’ s lives ,” says Apple ’ s CEO , Tim Cook . 2 It seems that innovation at Apple is about creating an environment with no walls , no limitations , and a willingness to evolve .
The music , television and film industry executives would have been wise to heed Charles Darwin ’ s message , adapt or die . Something tells us that Apple received that message loud and clear .
references
1 . Steve Jobs , by Walter Isaacson 2 . http :// finance . yahoo . com / news / apples-ceo-discusses-f2q13-results-224607807 . html
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