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The great thing about the business model approach to innovation is that it can enable a whole new set of social and economic relationships .
If you are willing to accept the notion of open business , you can leverage the knowledge and the sharing of talent that is out there . In doing so , you can harness the creativity of the public and private sector .
Start thinking of your business activity relative to that relationship . Then , start addressing the other components of how you deliver and create that value in terms of the infrastructure you need , etc .
It also opens doors by rethinking . Rather than focusing on what you do , you focus on the value you create which allows you to consider things , like open innovation for great partnerships and for finding new sources that can help support the infrastructure that maybe the organization doesn ’ t have its own resources to deliver .
Now , you have also described business models as a tool for social and open innovation . Can you elaborate on that ?
ML : The great thing about the business model approach to innovation is that it can enable a whole new set of social and economic relationships . If you are willing to accept the notion of open business , you can leverage the knowledge and the sharing of talent that is out there . In doing so , you can harness the creativity of the public and private sector . You can do things like leveraging new technologies to address chronic social problems or leverage huge data stores the government has , in ways that the government itself may not have the resources or creativity to do .
For example the use of platform business models can build a lot of strength around the shared value concept . This can enable a partnerdriven business and creative solutions to chronic problems .
William Eggers , co-author of The Solution Revolution has some fantastic ideas on the coming together of private and government sectors .
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