But what about that other Apple product, the AppleTV? Apple claims
that TV is an intense area of interest. In fact, it isn’t difficult to imagine
that all it would take to kill off cable and satellite TV is an AppStore for
the AppleTV. Download the ‘NBC’ app and get the live broadcasts in
HD with optional on-demand viewing of your favorite shows. With an
ecosystem like this, who needs cable? The ability to adapt is only as
beneficial as your ability to create a sustainable environment.
One can’t work without the other. One degree too warm or too cold
and the system falls apart. This is where Apple is criticized for its tight
control of its devices and the software they run on.
But where others may feel that this need to control and regulate stifles
creativity and limits users, Apple sees it as protection of the species.
“ We have tremendous culture of innovation with a relenteless focus
on making the world’s best products that change people’s lives,” says
Apple’s CEO, Tim Cook.2 It seems that innovation at Apple is abou