Innovation Cultures - Thinking Innovation v2 | Page 18

More than 40% of the respondents to a recent Berkeley survey reported that workplace acoustics make it harder for them to do their job, while other factors, like lighting, air quality, seating, etc., were rated as making it easier to work. The biggest issue with open space sound is that it distracts from the sense of privacy, so people are less likely to indulge in discussions they would like to not be public – at least in part. “ It’s one thing to say that the company wants to engender chance interaction another to organize the work place to actually increase the likelihood of such interactions but another to create a culture where informal chatting in the café is considered a legitimate part of work. Many companies have reengineered work spaces acoustically using so-called ‘pink-noise’ systems, where sound at the same frequency range of human voices is played on speakers. Voices that could be heard 60 feet away can be damped to nothing at 20 feet. So people can take off the headphones, and speak more openly even while working in an open space with other people nearby. Cultural Norms: Perceptions at Play for New Workplace Design The other barriers to gaining the benefits that these new architecture affordances offer include the social cues at work. It’s one thing to say that the company wants to engender chance interaction, another to organize the work place to actually increase the likelihood of such interactions, but another to create a culture where informal chatting in the café is considered a legitimate part of work. 16