Innovation Cultures - Thinking Innovation v2 | Page 17

Artifacts of the New Workplace What is Aesthetics? As a field of study, aesthetics involves ways of seeing, and sensing the world, as well as new and novel interpretations. From its philosophical roots in ancient Greece, where thinkers like Socrates and Plato considered the inherent meaning and beauty of things, aesthetics is also used to refer to the critique of art and design. Excerpt from What is Aesthetics? By Paul Ford A good place to take note of the change is with the evolving workplace artifacts. Underlying the adoption of more open, and more public work settings is a new theory of innovation and creativity. In essence, this aesthetic is based on a few key ideas, supported by psychological and design research: Untethered Workplaces Creating chance interactions among people will lead to a higher likelihood of innovative ideas. So organizing office space to create more serendipity has led to many companies doing away with cubicles, fixed offices and desks, and other remnants of the 20th century company. Alternate Work Environments To foster productivity in more open office settings, a spectrum of different kinds of work spaces is increasingly becoming the norm. This includes more noisy informal café areas with food and music, work rooms dedicated to project teams over the course of some activity, and small alcoves at the sides of larger work areas where groups of two or three can step aside for a few minutes without the overhead of finding a conference room. Hoteling Since more people are working out-of-the office, offices can become smaller, and based on ‘hoteling’ principles: reserving rooms, desks, and other resources on an as-needed basis. Mobility + BYOD And of course, this relies on mobile technologies of ult Ʉ