We-CARE Highlights
are generated on a regular week day, Ashray Akruti will get atleast INR 73,000 per annum with a contribution of just INR 1/-. Brief: Innovation with a touch of managerial skills, created an innovative idea of INR 1 scheme which ensured a fixed source of funds for Ashray Akruti. - “Nobility in Action” SAFA Team: Nilormi, Rohit, Jaspreet, Harish and Moumita "The world is awakening to a powerful truth: Women and girls aren't the problem; they're the solution"- Nicholas Kristof Safa is a social venture that is convinced that socio economic empowerment of women starts with generating an acceptable income and education. It trains urban women in selfsustaining skills such as tailoring and embroidery. It also generates a source of income by creating a market for the homemade products. As Safa women create these products they are becoming agents of change – respected by community, family and themselves. Now, the self awakening question… What can we do, in one month, for them? Help them with little money?? Help them with their work??? or Help them with their products??? and so on. The team worked towards generating sustainable leads for SAFA so that they are no more in the dilemma of “Will my hard work of handicrafts help me tomorrow for my family livelihood?” Students began their one month journey with the aim to create sustainable sales for SAFA. Some of the localities visited by students include Krishna Weavers (Balanagar), Lepakshi’s Laad Bazaar, General Bazaar and Begum Bazaar. They also met several event management agencies to create leads for B2B sustainable sales. Finally, the students got positive results and helped SAFA make sales from new channels. In fact, they learnt real life marketing and understood the true meaning of team spirit. “Individuals can make a difference in society. Since periods of change such as the present one come so rarely in human history, it is up to each of us to make the best use of our time to help create a happier world.” – It is indeed true! Brief: Apt marketing can change the scenario of any organization. An effort in that direction was started NMiMS, Hyderabad.
iNM - Magazine
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