She began to create a brand out of those drawings. “I
wanted them to look and feel vintage and to actually
someday become actual vintage,” Jen said. “Something
well-made that looks better with age that generations to
come can continue to wear,” she added. The results are
vintage inspired classic rock tees designed with classic
rock Americana in mind. Inspiration behind the designs
of Bandit Brand is “mostly America and music,” Jen
observes, “road tripping, you see a lot of cool old spots
with great signs and listen to a lot of music. There is so
much inspiration just everywhere when you’re in that
state of mind.” She always took notice of the quality of
signs growing up. “People used to take so much pride in
their logos and advertising for hotels, bars, restaurants
and liquor stores.” Jen explains, “before computers when
everything was done by hand. I hate fonts!” she exclaims.
“I try not to use them, even if it looks like a font. Virtually
all of our lettering is hand drawn.”
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InkSpiredMagazine.com