Ingenieur Vol. 74 Ingenieur Vol 72, April-June 2018 - Page 26

INGENIEUR SUPERCAR MAKER Tesla is pushing all the boundaries in car manufacturing. The company is making bigger battery packs to power the new generation of electric cars. It is leading the way in using sophisticated hardware and software to make driving autonomous. Tesla Model S at a motor roadshow T esla Inc. is currently the most dramatic disrupter in the car industry. Since 2012, the independent automaker has made cars with a difference - plug-in electric cars equipped with a wide range of self-driving features. Behind the innovation is creative design, entrepreneurship and advances in car battery technology plus the clever use of hardware and software to power the new generation of cars. Customers in the US, Europe and Asia have been awed by various models of swanky and futuristic Tesla cars. Tesla’s Chief Executive Officer, Elon Musk said that he envisions Tesla as 6 24 VOL 2018 VOL 74 55 APRIL-JUNE JUNE 2013 “a technology company ……….aimed at offering electric cars at prices affordable to the average consumer”. He has walked the talk. According to Wikipedia, Tesla’s production passed 300,000 vehicles in February 2018. The company’s Model S (released in 2012) was reported to be the world’s best-selling electric car in 2015 and 2016. The latest Model 3 made its debut in July 2017, following Model X, a crossover SUV launched in September 2015. Tesla has been in the forefront of battery technology for electric cars. Unlike other automakers, it does not use individual large battery