Ingenieur Vol 62 April-June 2015 Ingenieur Vol 62 April-June 2015 | Page 73

By InvestKL T he year 2015 is of great significance for Malaysia in terms of foreign direct investment (FDI) and in the context of the Association of Southeast Asian Nations (ASEAN). On April 6, 2015, the Government unveiled the details on the Principal Hub incentives to attract more multinational companies (MNCs) seeking to increase their presence in Asia via the establishment of regional headquar ter s operations. The incentives further reinforce Greater Kuala Lumpur’s (Greater KL) position as a Principal Hub for MNCs’ key regional command/nerve centre in the region. The new incentives, effective from May 1, 2015, are developed in recognition of the changing trends in regional headquarters, global supply chain models, and the implementation of the ASEAN Economic Community (AEC). These incentives aim to enhance Malaysia’s competitiveness as a regional base, allowing for improved operations and efficiency at reduced cost for MNC’s headquar ter s related business services in ASEAN. They also reaffirm the Government’s commitment to attract the world’s largest companies as well as industry leaders to Malaysia. Combined with Malaysia taking over the ASEAN chair this year, the Principal Hub incentives are game changers for MNCs that take that step to invest in Greater KL for the first time or for expansion purposes. PRINCIPAL HUB – THE CONCEPT Principal Hub is a command centre from which MNCs can conduct and manage their regional and global businesses and operations across several countries more cost effectively and efficiently. It encompasses component s such as an Operational Headquarters (OHQ), International Procurement Centre (IPC), Regional Distribution C e n t re (RD C), B u s in e s s Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). From their Principal Hubs in Greater KL, MNCs can manage, control, and support their key functions including management of risks, decision making, strategic business activities, trading, finance, and operations and human resource management.This business model helps to streamline operations and a more effective sharing of resources and services, enabling MNCs to maximise operating efficiency, as well as improve quality and speed at lower cost. INCENTIVES FOR PRINCIPAL HUBS Principal Hub companies are placed in a three-tier tax scheme under which they pay tax rates of 0% up to 10% over five-year periods that may be extended by another five years, depending on Figure 1: Three-tier Principal Hub incentives for MNCs 71 INVESTMENT TAKING GREATER KL TO NEW HEIGHTS