Ingenieur Vol 61 January-March 2015 | Page 33

Cutting edge work on cellular telephones the market expansion, in the 1990’s most automotive OEMs “pursued a ‘produce-where-yousell’ strategy, opening up new plants in foreign countries and asking some suppliers to follow them with direct investment”. Camuffo [5] writes: “More generally, assemblers have employed a series of measures to lower the minim մ