Want to sell something? Stick a poet on it
By Charlotte Runcie
3:29PM GMT 27 Jan 2014
Walt Whitman is flogging iPads and RS Thomas has appeared on a packet of crisps. Poets are being used to sell some unlikely things these days, says Charlotte Runcie.
RS Thomas is one of the most highly respected British poets of the last 100 years, best known for beautiful, serious verse about faith, natural landscapes and his native Wales. Recently, however, he has been seen moonlighting on a packet of crisps.
He's not the only poet to find himself the face of an unlikely product, ever since WH Auden's poem about a mail train written for the film Night Mail.
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For complete article by Charlotte Runcie: please click on link above.