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over and it was very, very effective.
kids using afterschool clubs,
Britvic lunch boxes promoting the
5 a day campaign and countless
charities have used merchandise
very successfully raising not only
revenue but awareness. Another
recent example is the amount
of branded clothing for the UK
referendum for both campaigns
and with possibly the biggest use
for merchandise in last year’s
American presidential election. (It
is estimated that Donald Trump
spent over $15m, far more than
Hilary Clinton). Unsurprisingly many
T shirt printers were highly active
during the campaign, printing
slogans based on the key speeches
and worst gaffes made by both the
presidential hopefuls! The Make
America Great
Again baseball cap
was universally
promoted the world
How important is ‘brand’ in an
increasingly price led world?
recently having seen them on a
video posted on social media, I
think we will see massive changes
in this area.
Very important, and branded
merchandise has a most valuable
role in doing so. Notice how
Victoria Beckham has trademarked
her children and the use of
certain items of merchandise
associated with them. Marketers
say that they see quality as the
most important element when
procuring merchandise yet often
will demand ever lower prices due
to budget restrictions. If you want
your customers to associate your
organisation with quality then give
them something of value.
What does the future hold?
I think the phenomenon ahead of
us, and already growing rapidly,
is video. I have bought 3 things
The easy way to order your branded staff work wear
Have you ever considered a web shop
for ordering personalised corporate wear?
With our free of charge sites - now might be the ideal time!
• No need to purchase and hold stock yourselves
• No minimum orders
• We create your bespoke web shop Free of Charge
• Additional garments can be added at any stage
• All production is carried out here at our premises for ensured quality assurance
• Consistency of branding
• Personalisation options can be added (such as the purchasers name embroidered on the item)
You can always speak to us directly for a bulk discount on larger orders for yourselves for events
"The service provided by Total Clothing has been excellent. It has enabled us to supply over 120 franchisees with bespoke CW
branded clothing without having to worry about the quality, whether it will get there on time or if it is the correct size…they have
made life so much easier for us and increased our brand exposure."
Gavin Askew - Cartridge World
Don't delay! Call today and ask us about our corporate websites.
01733 394758 | [email protected]
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