Welcome
Welcome to the June edition of Incentive & Motivation . What a year it is shaping up to be !
Editor ’ s Note
Customer loyalty is still looked upon as a holy grail in businesses . Not only to do we want loyal customers who have a strong connection to our brand and who add more to the bank over a long term relationship , we also want more people through the door . This month we look at the draw of promotional merchandise with the BPMA , the importance of prizes with Nick Deyong of NDL as well as some of the great things other companies are offering to increase internal engagement .
We have a special interview with ‘ The Sporting Mind ’ s ’ Andy Barton , a regular on BBC 2 Newsnight who is called upon to offer wisdom into what drives and motivates us .
On behalf of myself and the editorial team , I thank you for your continued support of Incentive & Motivation Magazine . Please do stay in touch with us on www . incentiveandmotivation . com where you will find new content every day . Wishing you the very best for this quarter of the year ! Yours sincerely ,
Elaine Keep Editor-in-Chief
IN THIS ISSUE
4 The Headlines
The world of rewards , incentives and benefits
5 Team Spirit
We ’ ve sniffed out some good ideas to enhance that Summer feeling
6 Bright Ideas
Compare how you engage with the other bright sparks across the World
7 It starts with a logo
We talk Beckhams , meerkats and measuring success with the BPMA ’ s Gordon Glenister
10 Everyones a winner
The secrets to behind a great incentive are revealed with NDL ’ s Nick Deyong
12 In Tech from Alexa to Slack , what tech could shape up your working day ?
14 Glorious gift cards
Why are Gift Cards so great for business ?
15 5 Tips for Rewarding Staff
By Sarah Chesterton from Sainsbury ’ s Business Direct
16 The Business of Belief Meet coach to the stars and all round cheery chap , Andy Barton
18 ‘ Mother Pukka ’ Interview
Meet the brains and the beauty that is Anna Whitehouse - aka ‘ Mother Pukka ’
19 Do you work with an engagement vampire ?
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