Welcome
Welcome to the June edition of Incentive&Motivation.
What a year it is shaping up to be!
Editor’s Note
Customer loyalty is still looked
upon as a holy grail in businesses.
Not only to do we want loyal
customers who have a strong
connection to our brand and who
add more to the bank over a long
term relationship, we also want
more people through the door.
This month we look at the draw of
promotional merchandise with the
BPMA, the importance of prizes
with Nick Deyong of NDL as well
as some of the great things other
companies are offering to increase
internal engagement.
We have a special interview with
‘The Sporting Mind’s’ Andy Barton,
a regular on BBC 2 Newsnight who
is called upon to offer wisdom into
what drives and motivates us.
On behalf of myself and the
editorial team, I thank you for
your continued support of
Incentive&Motivation Magazine.
Please do stay in touch with us on
www.incentiveandmotivation.com
where you will find new content
every day. Wishing you the very
best for this quarter of the year!
Yours sincerely,
Elaine Keep
Editor-in-Chief
IN THIS ISSUE
4
5
The world of rewards, incentives and benefits
Team Spirit
14 Glorious gift cards
We’ve sniffed out some good ideas to
enhance that Summer feeling 6 Bright Ideas 15 5 Tips for Rewarding Staff
7 It starts with a logo 16 The Business of Belief
Compare how you engage with the
other bright sparks across the World
We talk Beckhams, meerkats and measuring
success with the BPMA’s Gordon Glenister
Why are Gift Cards so great for business?
By Sarah Chesterton from
Sainsbury’s Business Direct
Meet coach to the stars and all
round cheery chap, Andy Barton
10 Everyones a winner 18 ‘Mother Pukka’ Interview
12 In Tech 19 Do you work with an
engagement vampire?
Page 2 | www.incentiveandmotivation.com
The Headlines
The secrets to behind a great incentive
are revealed with NDL’s Nick Deyong
from Alexa to Slack, what tech could
shape up your working day?
Meet the brains and the beauty that is
Anna Whitehouse - aka ‘Mother Pukka’
www.incentiveandmotivation.com | Page 3