IN PRODUCTION ISSUE 01 JANUARY 2015 | Page 29

FPO “I never do these things for ‘prophecy.’ I don’t think what I’m doing is trying to predict the future.” Keiichi Matsuda Keiichi Matsuda |   Digifest 2014 Later, artist, architect, designer and   filmmaker Keiichi Matsuda screened his   short film projects tackling augmented   reality. Matsuda’s films, such as Augmented (Hyper) Reality Domestic Robocop, a twominute short, present a simple but familiar scenario: what will it look like in the future when you wake up and brew your morning coffee? A cluttered and vibrant series of   3-D images of brands, data and social media overlay on the room, changing the entire landscape of the kitchen. The implications are endless, as Matsuda explained, illustrated by another short, Augmented City. ISSUE 01 | IN PRODUCTION  29