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BUSINESS SPOTLIGHT
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Tire
Safety
Tips
to Remember
This Winter
id you know that at 45
degrees you can begin
to see your breath?
Did you know that
same temperature is when the
all-season tires on yo ur car can
start to lose traction and grip?
As temperatures begin to drop here in
Pittsburgh, the neighborhood tire experts
at Discount Tire want to remind drivers that
if you can see your breath, you should be
thinking about winter tires. Whether you’re
planning a cross-country trek or simply driving
to and from work daily, the colder weather
your vehicle’s tires are exposed to could mean
potential trouble on the road.
Snow and ice may be fun to play in, but they
make for dangerous driving conditions. Winter
tires are a game changer because they are
specially designed to deliver better starting
and stopping for drivers in temperatures
45 degrees or below. The key difference is
the tread compound of winter tires, which
stays soft and pliable in colder temperatures
for superior traction. Add to that the tread
design of winter tires with thousands of
extra gripping edges and you get a huge
improvement – as much as a 25-50 percent
increase in traction over all-season tires.
To help stay safe on the road this winter,
Discount Tire recommends you follow these
four easy winter tire safety tips:
1
GET READY NOW: It is important to
replace all four of your vehicle’s all-
season tires with winter tires if you
regularly drive in temperatures 45 degrees or
below, snow or no snow. Winter tires are made
of a softer rubber that allows the tires to stay
pliable and maintain better contact with the
road through any winter weather conditions.
Check online listings from Discount Tire Direct
(www.DiscountTireDirect.com) to find the best
set of winter tires specific to your vehicle make
and model and have your winter tires shipped
directly to you.
2
DON’T FORGET THE WHEELS:
Having a set of wheels specifically
for your winter tires will save you
money in the long run. Pairing a separate set
of wheels with your winter tires will eliminate
certain changeover costs and save your
expensive wheels from the wear and tear
brought on by ice, slush, snow, and salt during
the winter months.
3
KNOW YOUR NUMBERS: Check your
tire pressure at least once a month to
make sure tires are at the appropriate
inflation level. Temperature changes affect tire
pressure – for every 10 degrees of temperature
change, tire air pressure changes 1 PSI (pound
per square inch). Low tire pressure leads to
decreased steering and braking control, poor
gas mileage, excessive tire wear, and the
possibility of tire failure. And don’t forget to
check your spare tire too!
4
ROTATE, ROTATE, ROTATE: To increase
tread life and smooth out your ride,
rotate your tires every 6,000 miles or
sooner if irregular or uneven wear develops.
Discount Tire encourages drivers to think
about winter tires before the rush this winter.
Most drivers inevitably wait until the first big
snowstorm or cold streak of the season hits,
but that’s when lines at your neighborhood
tire retailers get long. Save yourself the time
and hassle and get prepared with your winter
tires early this year.
Customer safety is our number one priority
at Discount Tire. We can show drivers how to
maintain their tires and when to replace them
– or whom to turn to for help – during the
winter to ensure they don’t compromise safety
when driving in colder seasonal temperatures.
A Discount Tire retail store will be coming
to a neighborhood near you soon with
personalized service and low prices. In the
meantime, visit Discount Tire Direct for all
your winter tire and wheel needs, or check
DiscountTire.com for additional seasonal tire
and driving safety tips.
Monroeville | Winter 2017 | icmags.com 19