IN Greensburg Salem Winter 2017 | Page 12

SPONSORED CONTENT 4 D BUSINESS SPOTLIGHT SPONSORED CONTENT Tire Safety Tips to Remember This Winter id you know that at 45 degrees you can begin to see your breath? Did you know that same temperature is when the all-season tires on your car can start to lose traction and grip? As temperatures begin to drop here in Pittsburgh, the neighborhood tire experts at Discount Tire want to remind drivers that if you can see your breath, you should be thinking about winter tires. Whether you’re planning a cross-country trek or simply driving to and from work daily, the colder weather your vehicle’s tires are exposed to could mean potential trouble on the road. Snow and ice may be fun to play in, but they make for dangerous driving conditions. Winter tires are a game changer because they are specially designed to deliver better starting and stopping for drivers in temperatures 45 degrees or below. The key diff erence is the tread compound of winter tires, which stays soft and pliable in colder temperatures for superior traction. Add to that the tread design of winter tires with thousands of extra gripping edges and you get a huge improvement – as much as a 25-50 percent increase in traction over all-season tires. 10 724.942.0940 TO ADVERTISE | Greensburg Salem To help stay safe on the road this winter, Discount Tire recommends you follow these four easy winter tire safety tips: 1 GET READY NOW: It is important to replace all four of your vehicle’s all- season tires with winter tires if you regularly drive in temperatures 45 degrees or below, snow or no snow. Winter tires are made of a softer rubber that allows the tires to stay pliable and maintain better contact with the road through any winter weather conditions. Check online listings from Discount Tire Direct (www.DiscountTireDirect.com) to fi nd the best set of winter tires specifi c to your vehicle make and model and have your winter tires shipped directly to you. 2 DON’T FORGET THE WHEELS: Having a set of wheels specifi cally for your winter tires will save you money in the long run. Pairing a separate set of wheels with your winter tires will eliminate certain changeover costs and save your expensive wheels from the wear and tear brought on by ice, slush, snow, and salt during the winter months. 3 KNOW YOUR NUMBERS: Check your tire pressure at least once a month to make sure tires are at the appropriate infl ation level. Temperature changes aff ect tire pressure – for every 10 degrees of temperature change, tire air pressure changes 1 PSI (pound per square inch). Low tire pressure leads to decreased steering and braking control, poor gas mileage, excessive tire wear, and the possibility of tire failure. And don’t forget to check your spare tire too! 4 ROTATE, ROTATE, ROTATE: To increase tread life and smooth out your ride, rotate your tires every 6,000 miles or sooner if irregular or uneven wear develops. Discount Tire encourages drivers to think about winter tires before the rush this winter. Most drivers inevitably wait until the fi rst big snowstorm or cold streak of the season hits, but that’s when lines at your neighborhood tire retailers get long. Save yourself the time and hassle and get prepared with your winter tires early this year. Customer safety is our number one priority at Discount Tire. We can show drivers how to maintain their tires and when to replace them – or whom to turn to for help – during the winter to ensure they don’t compromise safety when driving in colder seasonal temperatures. A Discount Tire retail store will be coming to a neighborhood near you soon with personalized service and low prices. In the meantime, visit Discount Tire Direct for all your winter tire and wheel needs, or check DiscountTire.com for additional seasonal tire and driving safety tips.