fundraiser that had previously raised a few thousand dollars , to an event that brought in nearly $ 70,000 by implementing a well-thoughtout publicity strategy and making the most of targeted promotional tools and techniques .
The teams ’ event , which will see one competitor cycle a leg , and their teammate run another , takes on Vicki ’ s advice , Ryan says . Limited to 40 teams , each must fundraise at least $ 500 via a dedicated page on crowdfunding site givealittle . Proceeds will go directly to a Rotary community initiative .
“ The last In Gear magazine has been instrumental in the development of the ideas for this event – Vicki ’ s Hospice fundraiser was the inspiration for the teams ’ event with the givealittle fundraising .”
For more details , or to register : www . whitehorsebigeasy . co . nz
The last In Gear magazine has been instrumental in the development of the ideas for this event ...”
Ryan Luckman , Rotary Club of Waimate
Together with the mountainbike club , Ryan and his organising team are working closely with the Waimate Toc-H Harriers on the course design for the running and walking event .
“ In all , Rotarians are overseeing the whole event , and co-ordinating the preparatory logistics , and event management , so it ’ s a big job , especially being the first year .
“ A lot , though , is one-off groundwork that will give us a solid head start and stand us in great stead when we run it again the following year , and hopefully , for many years after that .”
Finishing touches are now being put on sponsorship agreements and the event ’ s branding , with registrations due to open before Christmas .
“ We want to give the teams as much of a lead-in as we can , so they can raise as much money as possible before the big day ,” Ryan says .
“ We ’ re also hoping to see Rotarians from far and wide come join us , whether they want to tackle the trail by foot or cycle , at speed or just at a gentle pace – participation ’ s all that matters .”