Improving Hong Kong Street Waste Disposal Experience May 2019 | Page 88

Case study: 一帆布包 一帆布包 Introduction - Eco-friendly Products Provides tote bag, bubble tea holder and cutlery set in simple design As mentioned previously, from our interviews we found that , food packages, drinks bottles and tissues are the top 3 sources of waste. This is quite unique due to the hot and humid weather in Hong Kong as well as its street food culture. It is impossible to stop people from buying drinks and food on the street, but is there an alternative to one use, non-recyclable packaging or bottles? Idea Inspired by the teenage girl we interviewed, we want to change the existing perception of reuseable products and make it “cool”. We will Product range should cover: - Food container - Cutlery set - Stainless steel - Coffee cup/ Bubble Tea holder - Tumbler - Handkerchief - Shopping bag - Portable tobacco smoking cigarette ash bag A Good Day Food Pocket is flexible in size which you can fit it into different bags. It can also store different kinds of food Through this initiative, we can 1.Motivate customers to start using their own eco-friendly products by incentive scheme (partnership with restaurant) 2.Bring in personalization to eco-friendly collection to make it more fun and cool While participating artists and restaurants can 1.Build Community good will - promote a positive brand with social responsibility 2.Increase brand awareness and visibility through media coverage and promotions 132 Design Change x Design Trust Design Change x Design Tr u st 133