Interested
in this project?
Professor Paul Lynch
The Business School
[email protected]
Most importantly, there is a need
for mentoring. Homestay tourism
has relatively low barriers to entry –
after all, limited home upgrades
are necessary – but the perceived
barriers are high. Through mentorship
and networking, rural communities
can benefit from engagement and
encouragement.
NEPAL
PAKISTAN
CHINA
BHUTAN
HIM
A
LAY
AS
A community-led approach is vital
INDIA
In its conclusion, the study points
out that there is a danger homestay
enterprises might simply evolve into
small scale hotels. If this were so, the
traveller would be denied the very
experience they came looking for and
that rural areas are uniquely able
to provide.
It is crucial that communities
develop their own approaches, with
support and guidance from external
organisations. But this support should
seek to enforce home-level not hotel-
level standards.
Jyoti Sood, from Arizona State University,
worked alongside Paul Lynch and Constantia
Anastasiadou, both from Edinburgh Napier’s
Business School, on the study.
Get the whole story at
www.napier.ac.uk/impact
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