as they exit their theaters . When given the opportunity to work as an usher I greet every customer as they leave , engage with them and ask if they ’ ve enjoyed the film . It also gives the customers the impression that their experience , from the minute their greeted at the door to when they walk out of their movie , is being monitored and checked for quality and satisfaction by the theater . This also allows customers with concerns and comments an immediate and friendly face to speak to . In customer service no detail is too small to be improved upon . high standards that I hold myself in my school work . Coming Attractions has been a great company to work for and there really is a community and family environment among staff . I want to see us do well and I believe it begins with having happy customers .”
About the author
Genevieve Marquez works concession and floor staff for Coming Attractions Broadway Cinema in Eureka , CA . She is pursuing a Bachelors of Science in Botany .
“ I chose the subject of improving customer service at theaters because in any industry customer satisfaction is paramount . The town I live in is particularly small and people ’ s impression of businesses travel quickly and have a real impact on that businesses performance , with this in mind I go to work and hold myself to the same
Information about the ShowTime Scholarship program for theatre employees can be found on page 94 .
ShowTime Preview Guide – Spring 2017 • 71