IME/ShowTime Preview Guide - Page 58

The Wall RSA • 5 / 12 / 2017 • Moderate • Scope

Cast : John Cena , Aaron Taylor-Johnson
Director : Doug Liman
Screenplay : Dwain Worrell
Website : thewallthemovie . com
Synopsis : Two American soldiers are pinned down by an Iraqi sniper , with nothing but a crumbling wall between them . Their fight becomes as much a battle of will and wits as it is of lethally accurate marksmanship .
Marketing / Promotion : Reach out to branches of the military . Host a Military Appreciation Day and / or Veterans Day at the theatre during the movie ’ s opening weekend . Invite military members to come to the theatre and get special concession deals . Spotlight positive reviews the film receives . The movie stars professional wrestler John Cena , so reach out to wrestling community with promotions and group screenings . Cross promote with video game stores to reach young adult males .
Films attracting similar target audience : John Wick : Chapter Two , The Great Wall , Get Out Facebook : / TheWallTheMovie Twitter : @ / TheWallMovie Instagram : @ TheWallMovie
56 • ShowTime Preview Guide – Spring 2017