IME/ShowTime Preview Guide - Page 55

Their Finest STX • 4 / 7 / 2017 • R • Limited • Scope

Cast : Gemma Arterton , Sam Claflin , Bill Nighy , Jake Lacy
Director : Lone Scherfig
Screenplay : Gaby Chiappe
Synopsis : With London emptied of its men now fighting at the Front , Catrin Cole ( Gemma Arterton ) is hired by the British Ministry as a “ slop ” scriptwriter charged with bringing “ a woman ’ s touch ” to morale-boosting propaganda films . Her natural flair quickly gets her noticed by dashing movie producer Buckley ( Sam Claflin ) whose path would never have crossed hers in peacetime . As bombs are dropping all around them , Catrin , Buckley and a colorful crew work furiously to make a film that will warm the hearts of the nation . Although Catrin ’ s artist husband looks down on her job , she quickly discovers there is as much camaraderie , laughter and passion behind the camera as there is onscreen .
Marketing / Promotion : Partner with book stores , libraries , and book clubs to promote the movie in conjunction with Lissa Evans ’ novel “ Their Finest Hour and a Half ,” upon which the film is based . Spotlight positive reviews and word of mouth buzz the movie generates . It screened at the 2016 Toronto International Film Festival . Target audience is primarily discriminating adults . Digital assets will be available from the studio .
Films attracting similar target audience : The Shack , Before I Fall , The Zookeeper ’ s Wife Facebook : / theirfinestmovie Twitter : @ theirfinest Instagram : @ theirfinest
ShowTime Preview Guide – Spring 2017 • 53