IME/ShowTime Preview Guide - Page 48

Smurfs : The Lost Village

3D SON • 4 / 7 / 2017 • PG • Wide

Cast : Vocal talents of Demi Lovato , Rainn Wilson , Joe Manganiello , Jack McBrayer , Danny Pudi , with Mandy Patinkin
Director : Kelly Asbury
Screenplay : Stacey Harman and Pamela Ribon
Website : SmurfsMovie . com
Tag Line : They were never alone
Synopsis : In this fully animated , all-new take on the Smurfs , a mysterious map sets Smurfette and her best friends Brainy , Clumsy and Hefty on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does . Embarking on a rollercoaster journey full of action and danger , the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history !
Marketing / Promotion : Host a Smurfs Party at the theatre opening weekend and invite families to attend the event together . Encourage patrons to “ Make Yourself Blue ” by dressing up in blue body paint and costumes to resemble Smurfs . Offer fun photo ops . Upload photos to social media with hashtags associated with the film . Look for fast food restaurants and businesses that will sell merchandise that is a tie-in with the film . Engage users on social media to share their memories of the Smurfs franchise .
Films attracting similar target audience : Leap !, Beauty and the Beast , Power Rangers Facebook : / smurfsmovie Twitter : @ smurfsmovie Instagram : @ smurfsmovie
46 • ShowTime Preview Guide – Spring 2017